Despite popular opinion, traffic on a site doesn’t just happen. Several specific factors are responsible for bringing visitors to your website and converting them into buying customers. Without these conditions, your site is bound to register mediocre numbers and it won’t be able to make money online.
If you want your website to serve eCommerce purposes, a lack of traffic will undoubtedly hurt your revenue. The million-dollar question is, what are you doing wrong, and how can you improve? Here are ten reasons why your website isn’t making sales and what you need to do about it.
1. Low-quality visuals
Never downplay the role of visual appeal in boosting the conversion rates of a website. If visitors find your visuals dull and unappealing, they will undoubtedly leave. The reasons may be an imperfect general layout, low-quality images, curt and unhelpful descriptions, and unattractive colors.
As you build an eCommerce website, make sure that you use a high-resolution theme with great typography options. Great themes have a way of striking a balance between color, font, and icon options without compromising on the quality. Such themes will make your images and general website layout gorgeous.
2. Lack of engaging and exciting content
If you want to sell, you have to bait your visitors with engaging, relevant content. For instance, if you sell fashionable clothes, yet you have no blog, you risk looking uninformed. Writing engaging, related blogs with up-to-date information will build a rapport with your visitors. Making recommendations brings visitors to the belief that your primary interest is getting them the best deals.
You should accompany the recommendations with images and videos depicting the quality of your products. Make sure that the people described in the media items are relatable, not filthy rich people or models.
3. Bad SEO
For people to view and buy your products, they have to find it on the internet first. Search engines such as Google don’t grant privileges; you have to put your website in the best position for them to rank it highly. This action is called search engine optimization. Search engines will rank your pages and posts on the first page and display them with rich snippets if you can optimize on page and off page properly.
Your website has to be user-friendly if you are to profit from it. Visitors who find it hard to read or navigate will leave in seconds. Excessively flashy websites marginalize readability and navigability.
You should start by making sure that your fonts are easy to read. Your site should also have features that enhance navigation, such as pagination and interactive sidebars. The shop pages should be easy to find and browse through too. The shopping carts or purchasing options should also be easily accessible from anywhere on the site. To solve all these issues in one stroke, you should settle for one of the best minimalist WordPress themes. They focus on bringing your content rather than other peripheral features.
5. Slow website
As your website grows, it amasses more content, add-ons, and plugins. The result is a much slower website. Slow websites are a significant buzzkill, and visitors will abandon a dragging site in seconds, thus low sales.
You may have to remove obsolete plugins or add a cache plugin. A cache plugin increases the speed of your website by preloading cached pages. You can also select one of the simple and clean themes with a lazy load option to improve page loading speeds.
6. Inaccessibility from various devices
A good website is accessible from android, iPhones, tablets, and desktops. If your site is neither responsive nor mobile-friendly, you will lose potential customers who want to access you through a range of devices.
A fully responsive site has a layout that shifts to adapt to screens of all shapes and sizes without compromising the quality. A mobile-friendly website loads and looks elegant on handheld devices.
7. Failure to utilize calls-to-action
After doing everything right, you might lower your sales by failing to capitalize on the impulse of your visitors. If they’re on your eCommerce site, it means they can buy – so ask them to buy.
After describing your products, place buttons that ask visitors to “buy now” or “download now” strategically. Also, make sure that the add-to-cart links or buttons are accessible from anywhere on your site to influence purchases.
8. Lack of professional content and interaction
You may lose many customers if you are too casual in the handling of your website. Addressing a specific target audience is a great place to start since you know what register to use.
You should place links that lead visitors to interact with you. You should respond to queries with professionalism while being as helpful as you can. You should also use the right language in your posts in consideration of age, sex, and other demographic characteristics.
9. Lack of the ability to inspire trust
For a first time customer to purchase anything from your site, you have to inspire confidence in them. Your website may be causing distrust with your brand without you knowing. Here is what you should do to remedy this:
Showcase positive reviews, ratings, and testimonials on your site as they inspire trust. Feel free to flaunt your high-profile customers. Include a team page with descriptions of your institution and an “about us” link. Visitors will quickly form a connection with people they can see. Avoid too many ads since they exaggerate your inclination towards profit at the expense of quality.
10. Poor marketing strategies
As we stipulated earlier, visitors don’t just sprout from nowhere; you have to find them. If your marketing strategies are wanting, then your sales will suffer.
You should make sure that your pages and posts have social links through which your content can be shared and go viral. Most of the minimalist themes we mentioned come with social link widgets, of which you can take advantage. You can also organize to have other websites host your posts as guest-posts. Blogging about your products is a no-brainer.
Competition among websites is stiff, but now you know the reasons why your website isn’t making the sales. Since you need your A-game to rub shoulders with the best, follow our recommendations to turn your fortunes around.
Snehil Prakash is a WordPress enthusiast and web development expert who previously served as the Marketing Manager at WPOven. He believes that business owners should spend their time investing in their core business missions, not setting up and maintaining a WordPress site.
Snehil has been instrumental in providing all-inclusive managed WordPress solutions to businesses of all sizes, ensuring that they have the resources they need for a robust online presence.