{"id":26808,"date":"2024-07-24T17:59:21","date_gmt":"2024-07-24T12:29:21","guid":{"rendered":"https:\/\/www.wpoven.com\/blog\/?p=26808"},"modified":"2024-07-24T17:59:25","modified_gmt":"2024-07-24T12:29:25","slug":"google-pagespeed-insights","status":"publish","type":"post","link":"https:\/\/www.wpoven.com\/blog\/google-pagespeed-insights\/","title":{"rendered":"Google PageSpeed Insights: How to Improve Your Website Speed?"},"content":{"rendered":"\n

Since Google PageSpeed Insights has become one of Google’s ranking factors, many webmasters, site owners, and developers have been focusing on optimizing their websites and striving to achieve a perfect 100\/100 score.<\/p>\n\n\n\n

So, we will help you understand what Google PageSpeed Insights is all about without any fluff, providing a comprehensive guide straight to the point. Stay with this article until the end and learn about this magical tool.<\/p>\n\n\n

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What is Google PageSpeed Insights?<\/h2>\n\n\n\n

Google PageSpeed Insights is a free and powerful website performance analytics tool provided by Google. It helps gain deep insights into a website’s overall health and provides detailed analytics reports for desktop and mobile views.<\/p>\n\n\n\n

It’s simple to use\u2014all you need to do is enter your website URL and click the “Analyze” button. Voila! After a few minutes, a complete analyzed report will be generated.<\/p>\n\n\n\n

To make it easier to understand, Google uses various metrics and a scoring method for this purpose.<\/p>\n\n\n\n

The overall website performance is analyzed under a 100-point score based on various performance optimization best practices. The higher the score better the website’s performance, speed, and efficiency.<\/p>\n\n\n\n

The best part about the Google PageSpeed Insight tool is that it not only provides you with analytics reports but also Google recommends areas of improvement that boost the performance of your website.<\/p>\n\n\n\n

You might be wondering how Google judge website performance, well Google has another proprietary tool named Lighthouse<\/a> for that. <\/p>\n\n\n\n

It is an open-source, automated tool that analyzes web performance and its quality. Based on that provides a detailed report and suggests improvements if required, typically based on these two data.<\/p>\n\n\n\n

1.<\/strong> Lab Data<\/strong>: This data is collected by Lighthouse in ideal and controlled environments. The tests are performed under optimal conditions, and if any issues or bugs are found, it will notify you with suggestions for improvement. However, it does not provide insights into real-life user experience issues.<\/p>\n\n\n\n

2.<\/strong> Field Data<\/strong>: This data captures real-life user experiences collected by Google Chrome. It mainly focuses on users’ behavior and interaction with the site. It helps to understand how real users feel about your website but with limited metrics.<\/p>\n<\/div><\/div>\n\n\n

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What should be the Best Google PageSpeed Insight score?<\/h2>\n\n\n\n

As per Google’s<\/a> recommendation a score above 90 is considered good, a score between 50-89 is considered as needing improvement, and below 50 is poor.<\/p>\n\n\n\n

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Google PageSpeed Insights Score<\/sup><\/em><\/figcaption><\/figure>\n\n\n\n
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These scores simply indicate that if your website’s PageSpeed Insights score is below 90, your visitors might not have a good experience with your web pages. This can lead to a negative impact on your SEO efforts as well.<\/p>\n\n\n\n

However, it doesn’t mean that you should focus on getting a perfect 100\/100 score. In reality, it doesn’t even make sense. The only things that matter to visitors are the quality of content you deliver and the quick solutions you provide.<\/p>\n<\/div><\/div>\n\n\n

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Debunking the myth of Google PageSpeed Insight 100\/100 score<\/h2>\n\n\n\n

As we mentioned at the beginning, Google considers PageSpeed Insight as one of its ranking signals. Since then, developers, webmasters, and website owners’ primary goal has been to achieve a perfect 100\/100 score.<\/p>\n\n\n\n

Unfortunately, while achieving the perfect score, they forget to notice another more important aspect of the analytics report: the suggestions.<\/p>\n\n\n\n

No doubt, you should always try to improve the website speed and performance to the optimum level but to your surprise achieving a perfect 100\/100 score is not that important. <\/p>\n\n\n\n

Yes, you heard it right: a 100\/100 score doesn’t guarantee better rankings in the search results. It would be very foolish to completely rely on scores based on Google Page Speed Insights.<\/p>\n\n\n\n

This is because website speed varies from location to location. To verify this statement, you can use another free tool called Pingdom.<\/p>\n\n\n\n

Unlike PageSpeed Insights, Pingdom allows you to run tests from different locations. Additionally, you can try using GTmetrix, another popular testing tool that incorporates the power of Google PageSpeed Insight, YSlow, and Webpagetest.<\/p>\n\n\n\n

Now, here comes the interesting part: when you run tests on all these platforms, there are high chances that the scores will slightly mismatch, which shows how random these scores can be, making them unreliable for absolute reliance.<\/p>\n\n\n\n

In short, the real factor is your visitors, which have nothing to do with your PageSpeed score. The only thing that matters to them is how quickly they can see the content or information that they are seeking on your website.<\/p>\n\n\n\n

This can be achieved by focusing on your website speed and working on the recommendations provided by PageSpeed Insight results, rather than striving to achieve a perfect 100\/100 overall score.<\/p>\n<\/div><\/div>\n\n\n

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What Impact does Google PageSpeed Insight have on Google Ranking?<\/h2>\n\n\n\n

Search engines always strive to deliver the most relevant information to their users and do not compromise on content or user experience. These are key factors that they consider in their ranking algorithms, which you should also not overlook.<\/p>\n\n\n\n

Given that PageSpeed Insights is run by one of the biggest search engines, Google, it would be unwise for anyone to ignore it, as it can affect their SERPs. Google is particularly strict about this, especially for its search results.<\/p>\n\n\n\n

After all, slow loading times irritate users and cause them to leave your site immediately, whereas visitors are more likely to stay on your website if it loads quickly and delivers the information they seek promptly.<\/p>\n\n\n\n

This overall enhances the user experience, which search engines never compromise on. The faster the page loading time, the better the user experience, and the higher the chances of better SERP rankings.<\/p>\n\n\n\n

In conclusion, improving your PageSpeed Insights score can positively impact your SEO efforts and improve your search engine rankings.<\/p>\n\n\n\n

Note:<\/strong> Only improving your PageSpeed Insights score does not guarantee better search engine rankings; multiple other factors should also be considered.<\/p>\n\n\n

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How you can use the Google PageSpeed Insight Tool?<\/h2>\n\n\n\n

Google PageSpeed Insights is pretty simple to use. All you have to do is enter the website URL and click on the “Analyze” button.<\/p>\n\n\n\n

It will take a while for the tool to analyze the website or webpage, depending on the complexity of the website and the internet connection, and produce a complete report for both mobile and desktop versions.<\/p>\n\n\n\n

When the report is generated, you will find the Core Web Vitals assessment of your website, indicating whether it has passed or failed, somewhat like this:<\/p>\n\n\n\n

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Core Web Vitals Assessment Result<\/sup><\/em><\/figcaption><\/figure>\n\n\n\n
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You might also be wondering what Core Web Vitals are. You can check out our detailed and dedicated blog on “Core Web Vitals: Everything You Need to Know About<\/a>,”.<\/p>\n\n\n\n

Apart from the Core Web Vitals section, PageSpeed Insight also shows performance scores under the “Diagnose performance issues<\/strong>” section.<\/p>\n\n\n\n

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Diagnose Performance Issues<\/sup><\/em><\/figcaption><\/figure>\n\n\n\n
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It has 4 categories Performance, Accessibility, best practices, and SEO and each of them had an individual score under 100.<\/p>\n\n\n\n