Now you have to build a website and start pushing posts regularly, but you are not getting views and traffic on your website. And you have no idea how to drive traffic to your website, well it would be worthless for a website without any views or audiences.
Web traffic is one of the major key roles for any website to generate a passive source of income. Even if your website is receiving good traffic it doesn’t guarantee that it would be worthy enough. What’s more worthy is web traffic with the right audience. Here, Quality matters rather than Quantity.
Hence, making a proper strategy and following it, is again one of the important tasks for anyone to get quality traffic on their website. But you do not need to worry, in this post we try to bring all the possible methods on how to drive traffic to your website in the most effective way.
But before that, we would like to help you understand the sources of your Website Traffic First.
Understanding the type of web traffic on your blog
There are majorly two different ways by which most website receives traffic, one is SEO (Search Engine Optimization) and another is SEM (Search Engine Marketing). SEO is widely used and the website traffic is completely organic, whereas in SEM the traffic is drive-through paid advertisements.
Both ways will help you to get maximum web traffic but they have their own problems. In SEO, optimizing your website, pushing content, creating social media channels to promote, and many more, need hard work and patience to drive traffic to your website. Whereas, in SEM, there is no need for hard and patience required. Only pay the money to advertisers and on the same day, you will start getting traffic on your website. But it is only possible if your budget is high.
One thing must be noted, if you do not have any knowledge about all the parameters of SEM i.e CTR, conversion rate, CPC, and Estimation of your marketing budget, then it will be worthless to try Paid marketing. However, whichever method you try with proper strategy and knowledge you can easily drive great traffic to your website.
But how come you get to know, if your strategies are working or not? How you can monitor your efforts and check what strategy is working best for you? Here comes to the rescue Google Analytics.
Google has beautifully created an amazing tool, that helps to track your website performance and monitor visitor behavior on your website. All you have to just, sign up for our Google Analytics account link it to your website and you are ready to go. You can also check out our detailed content on How to add google analytics to your WordPress website.
Through this free Tool, it will become easy for you to track where the traffic is coming from, and helps to open various doors on how to drive traffic to your website.
How To Drive Traffic To Your Website?
From the beginning of the post, you might have gotten some idea about the two different ways How to drive traffic to your website? And how can you monitor and track all the activities on a website using Free Tools? But one thing you must note is that, if you not monitoring your website activities and analyze the traffic where it comes from, then it is only a waste of time and effort.
Whenever you are driving traffic by any means to your Website, it is your utmost priority to track it down and keep monitoring the quality, quantity, and source of the traffic of your website. It helps you to make a better strategy and improve your efforts.
Let us get ourselves into various ways How to drive traffic to your website? and see all the possibilities for a website admin to try.
How to Drive Traffic to your Website using the Organic method?
Here the term Organic means, natural traffic that comes from direct search by the user, rather than any paid advertisements. This type of traffic solely depends on your SEO efforts and you do not have to pay a single penny to drive traffic to your website. But the only thing you have to spend is your valuable time and must have patience.
1. Use the best SEO techniques for your websites
SEO is the backbone of any website’s ranking in SERPs and this is one of the basic regular practices for how to drive traffic to your website. if you don’t know anything about it, you are doing massively wrong with yourself. Find out all the things about SEO and how it is a major key role in deciding your website ranking factor. When you get to know how SEO works, it will become easy for you to outrank your competitors.
2. Write SEO-optimized Content
Simply Writing a long essay and keep pushing on your website won’t work unless or until it is well SEO optimized. You cannot take any chance or negligence while posting content online, because “Content is king” and you don’t want your effort to turn into vain.
But one thing you also keep in your mind is that, apart from best SEO practices, you want your traffic to be maintained and the visitors to come again and again to your website. You must not compromise the quality of content as well. Better the experience you will provide, the more the audience you will get and the better will be your ranking in SERPs. This is how to drive traffic to your website by writing SEO-optimized Content.
3. Publish Content with higher Wordcounts
According to some reports, it has been found that the longer the content, will get more share clicks and backlinks. Hence, the better will be the ranking. Though Google doesn’t disclose their Google search algorithm, by analyzing the top 10 website content on SERPs, it has been found that articles that have a word count of more than 2500 get better ranking rather than content that has less than 2500 wordcounts. Though other factors decide a website’s rank on Google search results, word count literally becomes a ranking factor. And you might not be left any stone unturned to get better results.
Also, the more number of the share clicks, or the content has been shared, Google or any search engine will consider it as trustful and quality content to share. And you know Search engines do not compromise the quality of the content. They always try to bring a better experience to their customers, if the content is getting higher share clicks, the search engine will sense it as a valuable and trustful source and it will try to boost up the content ranking on SERPs.
For your reference, you can go through the image showing how content word count is directly proportional to the number of shares. You can also read a detailed analysis on Content shares and links: Insights from Analyzing 1 Million Articles by Moz. This is how to drive traffic to your website using the power of Wordcount of your content.
4. Try to Implement a Viral Content
Viral Marketing is what trending is nowadays. But you must keep one thing keep in your mind, there is no formula to create content that can go viral in a day. If it is possible, then everyone would do that. But it doesn’t mean you cannot make an effort to make it happen. But the main concern is now, how to drive traffic to your website. implementing viral content.
From your end, you can do certain things that are required for content to get viral. According to some research and analysis, it has been found that the viral contents are:
Visually appealing and the content is full of graphics and videos
Everyone gets attracted to visuals and graphics that look appealing and are unusual. People usually find textual content boring and prefer to see things rather than read lengthy textual content. Visuals, infographics, or videos help users to better understand the context of the content.
No matter what type of image, graphics, or videos you use in the content. What matters is whether you use any visual material in your content or not. It is because, it has been observed that the contents which are rich in media and graphics tend to get more views, traffic, and social shares, rather than textual ones.
Contents that help in productivity and are very useful
Contents that help to increase productivity and can be very useful for anyone anyhow tend to be viral. Whether you share tips and tricks on Makeup or You can teach the audience how to groom yourself. Whatever it is, the content based on a practical approach rather than theory or hypothetical has a higher chance of getting viral.
5. Share your content on Community Forums or Groups
Community Forums or Groups have active members and also form a long chain of people from other communities. Hence, once you share any of your content, if the members found it worth sharing, it will definitely be escalated quickly, and it will help boost up the shares.
It is only possible if you share your content on a platform that receives the highest number of traffic that has the potential to make any content viral within seconds. This is how to drive traffic to your website by posting viral content.
6. How to drive traffic to your website by Writing Quora Answers?
Quora is one of the best options to drive heavy traffic to your website. It is a Question and Answers platform where visitors post their questions on any topic or subject and other users try to answer those questions comprehensively. While answering the questions on this platform, you can also make anchor links to the relevant keywords on your website.
But be careful while answering the questions, because if you put unnecessary links that are not relevant to your answer or too many links can be considered spam, and there are high chances that your account can be suspended. Make ensure, you write only detailed, genuine and relevant content, and know about whatever you are writing. This is how to drive traffic to your website by writing compelling answers.
7. Create a Youtube Page and share Interactive videos
After Google, Youtube is considered the second most popular search engine. Then you should be left behind using it. It is the best platform to drive maximum organic traffic to your website directly. Create a Youtube channel for your website, and start posting interactive videos regularly.
Tutorial videos, How-to’s, Infographics, Product reviews, Unboxing, and many more types of videos that people most like to watch. These types of videos receive maximum views and shares rather than any other format. The more creative you will be with the videos, the better you can drive the traffic and more will be the more views.
In the description box, you can mention the link that redirects to your website, and this way you can drive traffic from Youtube to your website. This is how to drive traffic to your website directly from youtube videos.
8. Make Social media accounts to share your content
Social media channels are the greatest ways through which one can strategically drive traffic to their website. They are Free and simple and give a platform to share content to wider audiences. If social media users find your content worthy enough, they will share it and if everything goes well, there are chances that it can go viral too.
In addition to that, there is a term called social media signals, which generates whenever content gets more liked and shared on social media platforms, The search engines automatically boost the rank of the website in SERPs.
Now Facebook and Instagram have become more than just social media, People are now making millions of dollars by only posting a single Story on their Instagram stories and it turned out to be an effective method for How to drive traffic to your website.
9. Share Contents on Linkedin
Linkedin has evolved much more than just being a job-hunting online platform. It is a network of professionals around the world and sharing content on this platform would be the best thing you must not forget to do. Many big companies share their valuable content on LinkedIn and it helps them to target the right audience.
Posting regular content on Linkedin will help you to boost your web traffic and also helps to build healthy relationships with the audience within your niche. This is how to drive traffic to your website using platforms like Linkedin.
10. Implement Email marketing
Creating Email lists and utilizing them for email marketing is a great way to drive traffic to our website by offering them Promotional deals and offers. But the main concern is How to drive traffic to your website using email marketing?
You can first create an email list by using the methods given below:
- Create a Contact Us page on your Blog.
- Create a Pop-up window form
- Create a Landing page
There are thousands of WordPress plugins available in the WordPress directory that can help you to build a pop-up window form on your blog.
A contact us page or pop-up widow asks for a viewer’s contact details such as name and email address to get access to your content. Through this, you can build a great email list of your niche. Once you are done making an email list, not it is time to create a sales funnel and make a complete strategy immediately to drive maximum traffic to your website.
11. Provide Free online courses
People love free things, whether it is a brush that comes free with your toothpaste or the courses that are available online for everyone.
Creating a free course is a great way to drive traffic to your site. You can use Udemy, Teachable, or any number of websites out there to do this. Ensure the course delivers an enormous amount of value and then pushes and links students to additional content and offers on your site. This is how to drive traffic to your website by providing Free online courses.
12. Use attractive infographics as Clickbait
You might have noticed Youtube videos full of attractive thumbnails, but once you click to watch any of the videos, the video came out to be completely irrelevant and different from whatever was mentioned in the thumbnail. This is what is known as clickbait.
A clickbait is helpful because if you created it correctly, it may drive traffic to the website immensely. Almost, all YouTubers try this method to attract audiences and compel them to click on their videos to watch. Hence, Make sure you hire a creative mind and highly skilled graphic designer to do this job. This is how to drive traffic to your website using Clickbait.
13. Boost the speed of your Website
Website speed is one of the crucial factors that play a major role in website traffic. Boosting up the speed not just improves traffic but also enhances user retention capability. Apart from this, it is also considered critical from an SEO point of view.
Hence, you must make sure your website runs very fast and loads up the pages quickly. But how to drive traffic to your website by increasing the loading speed?
You can use CDNs, which are a great way to boost page delivery around the world. As said earlier Website speed can impact your SEO, major search engines like Google and Bing always look upon the website speed and the page content. There are many tools available that help you leverage CDNs and enhance website speed and user experience.
14. Be available on Social Media platforms
Simply pushing great content from to time on your website won’t be enough unless or until you share it with others. You cannot simply let audiences find it and sit idle. Without being active on various social media platforms, your website growth will be like a snail walk. Social media are one of the best platforms to share your content, promote it and increase your web traffic. But How can you do that? How to drive traffic to your website using social media platforms?
Facebook is a great Social media platform to share your content and It can escalate quickly among your friends and acquaintances. Whereas, Twitter is best for posting short and impactful content with relevant links that best target B2B niches. Whereas if you have a customer-based product, it would be best for you to post your content on image-driven social media platforms like Instagram and Pinterest.
15. How to drive traffic to your website Using Slideshare.
Other than social media platforms, Slideshare is another great platform to share your valuable content and can easily drive traffic to your website. You can create impactful Powerpoint Presentations that are SEO-friendly and deliver them to Slideshare, which has the potential to increase your visibility.
If everything goes well, and you have created PPT great enough. There are high chances that your PowerPoint Presentation can go viral that link to your website and it will drive huge traffic to your website.
16. Write an eye-catching Title or Headline for your Website
Titles or Headlines are one of the first things that an audience will see. Hence, it becomes so critical to write an eye-catching title for your content so that audiences compel to click and check out your content. It is so important that, even if you have posted high-value content without a proper headline, it may be left unread.
Hence it is better to know what is Copywriting and the skill to play with words, which helps to bring creative headlines for your content. Many higher authority websites usually write down a minimum of 10 different headlines or titles for their content, finalize and pick the one that can drive high traffic then publish it.
17. Do not Forget Onpage SEO
SEO is evergreen and worthy practice to optimize your content and website for search engines. It helps search engines to better understand your website and its content. The more information you will provide to search engines, it will be easy for them to understand and deliver it to the right audience.
Hence, you should never forget to follow all the methods and practices of SEO whether it is optimizing URLs, Image alt texts, Schema or SEO writing, Headlines, or many more. Implementing SEO on your website does not take that much effort but will help to boost the website ranking and organic traffic. This is how to drive traffic to your website using Onpage SEO Tactics.
18. Start Guest blogging
It is the best and free practice to approach and pitch highly reputable websites and ask them if they are interested in posting guest blogs. If they allow you to post your blog on their website, it would be highly beneficial for your blog from the reputation as well as traffic point of view. But
High-authority websites usually receive high traffic and if you manage to post a highly valuable guest blog. Some of their traffic will also divert to your website. But one thing you must note is that in recent years this method has been malpractice and the majority of the users use it for spam which can result in strict penalties or the worst-case search engines can also ban your website.
Hence, make sure you abide by the rules and follow the guidelines.
On the other hand, instead of pitching other websites, you can also accept guest blogging and ask bloggers or your niche to write guest blogs on your own website. The guest bloggers may also share their guest articles on other platforms that ultimately help to bring traffic to your website.
In addition, Make sure the guest blogs are of high quality, without any spammy links, and relevant to your niche. Or else, it will affect your SEO and ranking. This is how to drive traffic to your website using Guest blogging.
19. Schema Markup
Schema Markup is a very popular tactic implemented by most website users. Especially for those who are into Food and travel niche. However, it does not increase your website traffic directly but it can help to boost SEO by giving additional information to the search engines. This additional information or microdata helps search engines and their bots to better understand the content and also helps it to index web pages easily.
In addition to that, implementing schema markup can also result in better rich snippets. For example, if your content is about hotels and travel, the website will show rich snippets showing user star ratings in the SERPs. This way it becomes easy for a user to find out the most relevant content and hence it increases CTRs. This is How to drive traffic to your website using schema markup.
20. Make your website available for every screen size
Gone are the days, when internet browsing was only limited to desktops or PCs. As technology advances, new devices have evolved, and browsing the internet and accessing content now become more comfortable and available on a variety of other internet devices.
Smartphones and Tablets have now become widely used and the most popular electronic devices after PCs. Due to their portability and popularity, it has been found that the majority of the web traffic is coming from smartphones rather than traditional desktops or PCs. Hence, it becomes an essential task to optimize and make your website accessible to any device or screen size without any problem.
No matter whether you are running a very basic website or a highly professional website, you still need to make sure your website can be seen easily on every device and screen size available without any glitches or cutouts.
21. Start engaging in the Comment section on other websites
There are chances that you have gone through other websites of your same niche and checked out their content. But how to drive traffic to your website by commenting on someone else’s post?
The best way is to engage yourself in the comment section. Commenting on posts will not directly boost your web traffic, but engaging yourself in conversations, and commenting on something valuable, will help you to get recognized that ultimately turns out to be profitable for your website, and drives traffic.
Do not forget that just like guest posting, you must not forget to post valuable and relevant content and talk to people of your same. No just comment on anything on any random website and spam.
22. Analyze your Web traffic with Google Analytics
As we have earlier mentioned that how can you implement Google analytics to monitor your website traffic? But how to drive traffic to your website using a Google analytics tool?
It is one of the best free tools available from Google, that let you know from where the traffic is coming so that you will get a better idea of which field you need to work in more.
You need to keep monitoring the website performance and check out all the vitals to make more strong and more effective promotional and content strategies. Check out the results and graphs of contents that are popular among your visitors and check the areas or regions from where the traffic is coming.
23. Do proper Competitor Analysis
While talking about doing Competitor Analysis, the first thing that came to anyone’s mind was that it required a lot of time and effort to complete the process. But how to drive traffic to your website using competitor analysis?
With the right tool and the right knowledge, it has become possible with a snap of the fingertips. Buzzsumo is one of the best tools that let you help to analyze and generate insight reports on what your competitors are doing, What contents are trending, Discover new keywords, social media opportunities, and many more by checking out the content topics that would be beneficial for your website and helps in to drive traffic.
24. How to drive traffic to your website by Hosting Webinars and Attending Conferences?
Webinars and conferences are great ways to address an entire crowd and share your knowledge or experience. People are always keen to learn new things and these are the best ways through which you can directly connect to your audience. By running effective promotional campaigns you can eventually drive traffic to your website.
Do email campaigns and send invitations to your leads 1 week before the stipulated time. Do not forget to ask them to register themselves immediately the day before the webinar. Also, try to make your webinar available for everyone once it is over on various platforms and promote it through various social media channels.
When we talk about attending conferences, no matter what your website niche is, there are some chances that at least one major conference will be held. Marking your presence at these conferences would be a great idea, mention about your website at them is a plus point. Speaking out and indulging yourself in these conferences provides a great chance to make yourself recognizable in your niche that ultimately drives traffic to your website.
25. Keep updating Old Blogs
If you have posted dynamic content whose information or data can be changed in near future and it will no longer be valuable after some time. To retain web traffic, you need to make certain changes or overhaul the entire content from time to time.
Even search engines give more preference to older updated blogs rather than the new ones and boost visibility. Hence, it becomes a great chance for your website to get better rank, visibility, and Web traffic.
You just need to figure out the blogs which have become outdated and make some necessary changes with the latest information available. This is how to drive traffic to your website and update your old blogs.
26. Provide social share buttons on your website
Almost everyone on this planet uses social media to connect, share and talk on social media. Hence, there has been numerous social media platforms have emerged too. Some of the most popular and widely used are Twitter, Facebook, and Instagram.
Hence, it also becomes necessary that you should not forget to provide a social share button or Click to tweet links on your website or at end of the content. So, if any of your audience finds it worthy to share among their friends, they can easily share your content via these social share links.
This way how to drive traffic to your website and your content can get more shares on social media.
27. Use LSI keywords in your Content
LSI keywords or Long-tail keywords are groups of words or phrases that help to understand Google. These keywords add context to the content and help in better SEO results. From year to year, Google changes its algorithm and it becomes smarter than before. Instead of just checking out relevant keywords or keyword density, now google has started to understand the Content’s topic.
For example. if you have used LSI keywords such as google books, Google will understand it as you are looking for Google books. And the results will show a list of books by Google.
To find out LSI keywords there are multiple tools available online, but the most simple and easy method to determine is using Google Keyword Planner.
From there you can get all the relevant keywords around the primary keyword. Even if you try to search on Google search, the suggestions show all are LSI keywords as shown in the picture below:
This is how to drive traffic to your website by sprinkling LSI keywords in your content.
28. Convert your viral/popular content into another format
If you have content that has received an immensely positive response with high traffic or if it gets viral. To further increase your web traffic, you can convert your textual content into another format such as Youtube videos or ebooks too.
The whole process is straightforward. For example, if one of your posts gets viral and gets shared several times by other users, to get more traffic you can even convert it into YouTube videos using online video editor. The video can get views up to millions and you can even provide the link in the description box that redirects traffic to your website. This is how to drive traffic to your website by converting your popular content into another format.
29. Start Podcasting
The podcast is something new just like radio but it is new and exploding. It has been receiving a good response and most people are showing interest in listening to podcasts. But you might be thinking about how to drive traffic to your website using a podcast.
Well, you do not need to start your own podcast rather be a guest on other people’s podcasts. Take the help of a voice recorder tool and recorded a podcast or Try to outreach Podcasters and deliver your compelling content to them. If the audience really liked your content, they will definitely visit your website. And if everything goes well, you can also get a bonus backlink that can help to improve your search engine rankings as well.
30. Create Content That Appeals to Influencers
As we have already told you, Content is king! You cannot compromise with the content, because it is the only way through which you interact with your audience, compelling them to visit your website and gain their trust. Similarly, if you want influencers to share or promote your content without any charge, you need to write something so compelling that they become constrained to share it.
Let us consider an example, Suppose you have created a Youtube video in the Marketing niche. Even though this is not an interesting niche for many people, but a compelling Youtube video on Marketing Growth hacks went viral and went into thousands of views in just a single day.
Now, there are some other reasons why this youtube video went viral… from hitting the right audience to the quality of the video content. But the major part of its popularity is due to one thing that can be possible that Influencers from the same marketing niche may find it appealing and worth sharing.
It means you have hit the bull’s eye, This could only happen when all the influencers are talking about the same topic and you also put your effort into highlighting the same issue in favour of them. This is how to drive traffic to your website by appealing to influencers.
31. Giveaways Free stuffs
Giveaways or donations, all these free stuff people love the most. But do you have ever think, How to drive traffic to your website by Giving free stuff?
Now you might be thinking about How to drive traffic to your website by Giveaway Free stuff, well it requires a simple few steps you must follow.
- Create a campaign about Giveaways on your website.
- Create a Form and ask people to sign up to enter the Giveaway contest, with their email addresses, which ultimately help you to build up an email list.
- You can provide extra bonus points to people who share your content on various platforms.
This way you can get traffic as much as the content gets shared, in addition to it you can also build up your email list.
32. Focus on User Experience
From the beginning of the post, you might have gotten some idea about multiple different ways How to drive traffic to your website? And how can you monitor and track all the activities on a website using Free Tools? But one thing you must note is that, if you not monitoring your website activities and analyze the traffic where it comes from, then it is only a waste of time and effort.
A critical aspect of good website traffic and hence the SEO is improving the UX – User Experience. User experience is defined as the experience and journey of a visitor who visits your site, where UX directly influences whether or not they interact with your services or how engaging the website is.
When it comes to selecting high-quality websites deserving of top search ranks, Google takes into account actual human behavior. As a result, usability testing and UX design are now crucial elements of SEO. In addition to the basic on-page SEO that every website needs, UX design considerations can have a big impact on user engagement and, consequently, search engine rankings.
How to drive traffic to your Website using Paid Marketing?
Paid marketing is a way through which you acquire customers or drive traffic to your website by running paid promotions and campaigns online on different platforms. Some examples of paid marketing are Facebook ads, SEM (google Search Engine Marketing), Influencer marketing, Or any other marketing or promotions that require money.
33. Retarget marketing
Retarget marketing is something that usually web admins use to sell their products online. However, these are paid types of marketing but inexpensive than other SEM or paid Facebook marketing. This is why this type of marketing is widely used and even found very effective.
Now the main concern is How to Drive traffic to your website using Retarget Marketing? let us check it out,
First of all, you need to create a Facebook ad that compels people to visit a blog post,
The next thing you have to do is to determine and assign your target audience that visited your website in the last 15 days or a month and run your ad. This is how to drive traffic to your website using retarget marketing.
34. Run Paid Promotions And Advertisement
If you have a good budget and can spend money on Paid marketing, then it is a shortcut method for you to drive traffic to your website. You can run paid Promotions, Campaigns, SEM, social media marketing, and Display ads, and attract visitors as much as you can. But the main concern is how to drive traffic to your website using paid advertising.
You need to make a strategy to run effective paid ads that determine your goal, whether you are looking for just driving traffic or you want conversion too. Each paid marketing method has some advantages and disadvantages, hence it is better to make a proper plan and define your goals before you start paid marketing.
We know it took you a while to read different ways How to Drive traffic to your website. But if you try out any of the above-mentioned methods, you will be on the right path to drive traffic to your website. However, each one of them doesn’t need to work for you. If one method doesn’t work for you, try out the other one, if it works, you can also combine two other methods to drive traffic to your website.
If you have been already using one particular method to drive traffic to your website please do, let us know in the comment section below and share your experience with us. Or if you have more different methods that are not on our list please do let us know. We are happy to hear from you.
Frequently Asked Questions
How can I drive traffic to my website in 2020?
There are multiple ways How to drive traffic to your website in 2020.
1. Optimize your content for search engines.
2. Update your old Blogs
3. Keep an eye on your Competitors
4. Submit and index your Website in search engines
5. Sprinkle LSI keywords on your content
6. Write Quora answers and many more.
How can I improve my website SEO?
Follow these methods to improve your Website SEO
2. Regular Update your content
3. Make Responsive Web pages
4. Use Alt tags
5. Get Backlinks from high-authority websites
How do I promote my new website?
There are two ways in which you can promote your new website, one is paid and another is Free. If you are looking for Free promotions, it is better you must focus on SEO, social media, email marketing, and many more. But if you are in a hurry and want quick results, you can switch to paid marketing that consists of Facebook ads, SEM, and paid influencer marketing.
Rahul Kumar is a web enthusiast, and content strategist specializing in WordPress & web hosting. With years of experience and a commitment to staying up-to-date with industry trends, he creates effective online strategies that drive traffic, boosts engagement, and increase conversions. Rahul’s attention to detail and ability to craft compelling content makes him a valuable asset to any brand looking to improve its online presence.