AMP for WordPress: How to Speed up Pages for Mobile Devices and not to Lose Traffic?

WordPress AMP is an implementation of the Google AMP initiative (an acronym for Accelerated Mobile Pages) on your blog or website. AMP is an open-source project that aims to speed up the uploading of articles to your readers’ mobile phones. The project was launched in 2015 at Google, with the idea of improving the online reading experience.

 

The AMP project should enable the creation of websites that provide a constant speed and flow from the server to the client’s device while optimizing the content and supporting components that are loaded along with the pages.

 

Due to the massive transition of users from desktop computers to mobile phones, while browsing the Internet, as well as the need to browse websites on mobile devices with limited access to the network, it’s clear that pages need to be optimized to make the user experience similar, if not better than the experience they are used to when working at their PCs.

 

Google Suggests the Use of AMP

 

Google wholeheartedly suggests that you implement AMP and some analysis suggests that it can significantly help you rank better in its search results without losing traffic.

 

Similar projects were launched in 2015 by Facebook through Instant Articles and Apple through the News Format initiative. The goal of these projects is exactly the same as with Google – to provide an improved experience when downloading news and articles.

 

A significant difference between these three projects is that they are, in principle, closed systems intended exclusively for publication on their networks. And while Facebook is targeting Facebook mobile app users and Apple is targeting its mobile phone users, Google has dedicated the AMP project as a service to its search engine.

 

Of course, no offered solution to speed up the publication of articles should be ruled out, but it’s not difficult to conclude that Google AMP is becoming an almost mandatory component of the web service you provide because, undoubtedly, the pages that have implemented this solution will be at the top of search results. If you’re someone who blogs or does business on the Internet, you must implement this solution in the near future, if not today as you read this article.

 

AMP Improves SEO

 

It’s noteworthy that the use of AMP has been supported by all relevant factors in the SEO industry and that its implementation improves the optimization of your website. What you need to get your WordPress site optimization successful from the start is hosting. Choose a host for your website that offers fast server response and fast web page opening.

 

Given that WordPress uses MySQL as its database management system, the best location defining where MySQL database should be hosted is MySQL hostname. Optimizing a WordPress site is impossible without web hosting having special support for WordPress sites. MySQL hosting, whose providers offer packages that are affordable, high-performance, and easy-to-use, is certainly the kind of hosting that fulfills this requirement. Note: WordPress is statistically the best CMS because it is used by over 27.5% of the top 10 million sites in the world.

 

Google AMP Introduces Novelties in thee Speed of Content Display

 

Statistics show that more than 40% of users leave a website that takes more than 3 seconds to load. For mobile users, the experience of opening pages will be significantly worse because loading mobile pages usually takes a lot longer than on desktop versions. Poorly optimized websites result in low traffic and search engine rankings, followed by unsatisfied user conversion and earnings.

 

What the AMP Concept of the Page Display Offers?

 

AMP pages are the basis of a modified document structure that allows fast loading – up to 5 times faster. With the AMP technique, the page is optimized by reducing the size of the document and scripts to display on a mobile device.

 

The AMP project relies on three key components:

 

  • AMP HTML

    Customized and expanded HTML code. The existing HTML code is modified to optimize how page elements are loaded using AMP tags. Although most tags in AMP are the same as on a regular page, some HTML tags introduce AMP specifics to pages like <amp-img> that generates srcset even for browsers that don’t support this attribute. HTML tags for AMP can be found on this official page where you can find instructions for manually creating AMP pages if you choose to take this step.

  • AMP JavaScript

    A library that caters to rapid page rendering by implementing best practices. The biggest advantage of this library is the asynchronous loading of external resources so that the page isn’t blocked in any way while loading content.

  • AMP Cache

    A system that serves cached AMP HTML pages. The basis of this service is a proxy CDN (Content Delivery Network) for delivery and validation of AMP documents. During loading, this service allows all images and JavaScript scripts to be loaded from the same domain via the HTTP 2.0 protocol.

 

Advantages of Integrating Google AMP Codes in Your Pages

 

The key benefit of implementation is faster loading but above all, the user experience. The following benefits are:

 

  • Better visibility of articles from your blog platform in search results. AMP pages create a carousel that suppresses organic search results regardless of mobile-friendly optimization.
  • Lower bounce rate because the page loads instantly, without the necessary anticipation and frustration of the user.
  • Better search results. Google has long favored mobile-friendly pages and is giving increasing importance to content that has also optimized the AMP architecture. This is a signal that clearly tells Google you’re investing in the technical improvement of your presentation.

 

How to Implement WordPress AMP

 

The shortest and fastest way to implement AMP pages in WordPress is through plugins. From your console in the plugins section, find the AMP by Automattic plugin from the official repository, run the installation, and activate this plugin.

 

The WordPress AMP plugin you activated generates the correct AMP article pages. For every article you have on your blog, the AMP version is available on the permalink of your post with the /amp extension. In case you aren’t using a pretty permalink structure, the extension is /?amp = 1.

 

If you want to test the correctness of the AMP pages, you can install the Google Chrome extension AMP Validator to test the installed plugin. It’s also possible to partially modify AMP pages by adjusting the color of the header and links using a customizer in your theme settings.

 

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