Wix is one of the earliest and steady competitors in the CMS market. And since then Wix’s market share has been on the rise. Established in early 2006, it is one of the most advertised platforms you have come across. Apart from this, let us see How many website owners will be signing up for this platform?
To be specific and in brief:
- Wix is the potential contender in the CMS market and is likely to grow its fanbase.
- Wix market share will also continue to increase in the coming years.
Usually, I don’t make statements without any prior analysis or evidence. Hence, to support the above statements, I have mentioned some worthy stats and information about Wix’s market share from various sources and compared it with its leading competitors. Analyzing all the facts and data then I come to some conclusions about its future.
As per the recent reports by a leading website Builtwith, there are currently over 4.5 million live websites using Wix. According to W3techs Wix holds the 6th position as the leading content management system in the world, just after Joomla.
For many users, Wix’s position on the 4th won’t look great. But it is also important for anyone to compare it with complete user volume. It is simply outranked by some of the leading CMS in the market such as WordPress (1st position), Shopify(2nd position), and Joomla (3rd position). These are the three most popular Content Management systems available and aligning with them is another great deal for any CMS.
You can see in the image above, that the Wix market share on the internet is about 1.8% whereas the Wix market share in the whole CMS is 2.8%, which you cannot neglect, since the internet has billions of websites. Reaching these figures is itself Wix has achieved to outrank some of other popular CMS/website builders such as Squarespace, Drupal, and Blogger.
What is Wix is all about?
One of the main questions that anyone might have been confused about, is whether Wix is a website builder or a Content Management System. Wix has both the traits of a Website builder as well as a Content management system and to answer, this particular question is a somewhat kind mixture of both yes and no. Wix works as a Content Management system as it lets users manage their content online. In addition to it, it also enables users to design their website as well, hence also termed as a Website builder.
If you still want to know the exact answer, then it can only be described as How you are going to use it. But mainly with its simple and very useful tools, people generally consider it as a website builder. This simply means it provides users drag and drop editing tool for website design and creating content, without any knowledge of complex coding/programming. This is what you will not expect from a complete Content Management service like WordPress.
Considering all the above facts, for you to better understand, we are providing you with more data on Wix from a legit source BuiltWith. This online stat and data website is quite useful and provides you insights and market share of various software available on the internet. Similarly, we are providing you with Wix market share in the whole Content Management Market.
From the above Pie chart, it is clearly visible that Wix is completely dominating the chart by 32%. Wix’s market share outranks even the other leading popular website builders such as Squarespace, Weebly, and GoDaddy Website Builder.
Nobody exactly tells you about what will be the market in the future and What will be the future Wix market share. On the basis of present data and Marketing trends, we can only anticipate what will happen. But one thing we can assure is that Wix’s market share has shown some remarkable growth in the past few years and will continue at the same speed in the coming years.
When considering Wix’s past data, in the year 2013 Wix market share was less than 0.1% of CMS’s market share. But in 2016 Wix market share turned out to be 0.2% of CMS’s market share, which doubled in just a span of three years. This is quite an impressive result, especially for a CMS which is new in the market.
Following the same year, Wix’s market share reached 0.3% and rose to 0.4% of the CMS market. This shows a slow but steady growth of the Wix market share. But the turning point came in the year 2019, in which Wix’s market share crossed the 1.0% market share mark, in 2020 it reached 1.3% and in October 2021 it reached 1.8%.
You can refer to the below table shows historical trends in the usage of content management systems since Jan 2011. from which we have made an analysis.
The above graph shows historical yearly trends in the usage statistics of content management systems since Jan 2011. You can see Wix has steady and consistent growth. In fact, if everything goes well and continues at the same usage rate, Wix’s market share will also expand at the same rate. It would be interesting to look forward to how it performs in the future.
As far now, from the above graphs and tables, you can conclude that Wix’s market share has shown steady growth. But what about comparing Wix with its competitors? How does it appear when you compare its popularity with other leading CMS or website builders?
From the above statistics which show usage statistics of the content management systems, you can see how several popular platforms have shown a decline with certain points in their growth rate. For instance from the year 2018 to 2021, Drupal and Joomla have shown some drastic decrease in their growth.
Whereas, in the same time span, Wix gained popularity from 0.4% to 1.8%. Though Wix is still not at the top of the list the results show it has a high potential to become one of the leaders of the Website builder market. However, it is also to be noted that not all platforms are quite the same. In our other posts, we have already compared different CMS/website builders and differentiated between them. Such as Wix vs Squarespace or Wix vs WordPress. But some CMS like Shopify and Magento are e-commerce-oriented builders.
Now first, let us compare the two leading competitors Wix vs Squarespace. Both platforms provide user-friendly Website builder tools with the help of which you can design different types of websites. Hence, the best tool to compare both platforms across the web is Google Trends.
From the above graph generated using Google Trends, you can see how people are showing interest in both platforms from 2019 to 2021. During this time, Wix is consistently going ahead of the Squarespace and it seems it will continue the same flow. If everything goes well and the graph continues like that, a time will definitely come when Squarespace Market will end and Wix will turn out to be a new leader.
Wix knows better how to do marketing. You must have seen their advertisements in your TV ads, celebrity endorsements, YouTube ads, banner ads, and many more areas. They just want to cover a wide area of the audience. all these efforts didn’t go in vain and Wix ended up holding their position in the top list of Best website builders.
But Wix is a really big company or it’s just the advertisement. let us find out more about incoming sections with us.
Popularity of Wix
Wix gained their popularity due to its user-friendly features that other website builders are unable to provide.
Some Key Features of Using Wix
- A guided process of planning your eCommerce site to meet business needs.
- A simple way to track sales and scale your campaigns and business progress
- Optimized online monitoring for various aspects of your business
- Safe options for managing your website and conducting security audits
- Direct contact with expert support offered by Wpoven dedicated to ease your experience.
You can also check out what Pros and Cons of Wix that make it popular among other page builders.
Pros
- Wix offers a wide variety of free templates – even on the cheapest plan which is free.
- The drag-and-drop interface appears to become easier with every development update, saving time in creating a website. No special skills are needed to use Wix features, and with a little tech-savviness, you can build an amazing site for your business.
- It is easy to integrate plugins on Wix, they are all in a single app store that allows you to easily integrate the plugins into your website.
- The blog features a user-friendly blog editor and has integrated SEO features to improve and enhance your SEO rankings.
Cons
- The drag-and-drop design features are incredibly limited and can seem backward for the more advanced web designer.
- The themes tend to be difficult to completely customize to suit a brand, thus limiting design options.
- Only limited features for blogging are available. The post editor is not ideal if you are looking for something completely customizable.
- You need to separately edit the mobile and web view of your website which can be time-consuming and it can be challenging to achieve a complementary look.
Awards that Wix has won for different categories:
- The most popular on the Entire Internet is in the Hosted Solution category.
- 5th most popular in the Top 1Million sites in the Hosted Solution category.
- 10th most popular in the Top 10K sites in the Hosted Solution category.
- 10th most popular in the Top 100K sites in the Hosted Solution category.
When considering Wix shares, back in 2013 when Wix registered themselves as a company in public, the price of a single share was worth $17.30. But in Oct 2021 it has become $197.40.
I hope you have already invested in it at the right time.
Wix’s total Revenue generation in 2021
The company made a whopping 1.2 billion in revenue in 2021 and 5600 employees are working worldwide.
And it is also not very easy to compare it with its competitors such as Squarespace. But in 2021, Squarespace has generated revenue of $710.3 M with funding of $2.6 Billion.
Wix marketing budget is almost $100M per year
You must not be surprised to know how much Wix spent on marketing. It is ab obvious that you must have seen their advertisements on almost every source of media. Hence their marketing budget is in the Millions. Wix is good at marketing and advertising, so they spend about $100 per year. The amount they spend well justifies their Superbowl ads and unskippable YouTube ads.
Wix still has higher search volumes
Apart from Wix’s aggressive marketing campaigns and advertisements, these efforts helped a lot in waking up the curiosity among users to google it and learn more about Wix.
According to Google Keyword Planner, the keyword “Wix” typed into the Google search bar more than its other competitor
According to Ahrefs, it’s typed into Google more than twice as much as Shopify. (Although, like WordPress, Shopify is not exactly a direct competitor, as it is only for eCommerce.)
- Wix: 6.8M
- Shopify: 3.1M
- Squarespace: 1.4M
- Weebly: 946K
But speaking of e-commerce….
From the above image you can see, how Wix has just made it to the top 10 most used e-commerce solutions. Though the position of Wix is at the 10th position, you must one thing keep in mind above all the other 9 platforms are specifically made for e-commerce platforms. But Squarespace adds to cart is one of the exceptions.
Since the beginning of this post, you must have seen, that Wix’s position was so close with the Squarespace but now there is quite a big gap between their positions in the list. It simply means Squarespace has more popularity in terms of e-commerce than Wix.
However, in any case, if you think Squarespace has an advantage over Wix due to their pricing and plans, then both platforms enable you to build an e-commerce store with a plan of, Wix starts at $14 to $39 per month and square space starts at $12 to $40 per month.
Comparing Wix with WordPress
When we talk about the popularity meter, Wix is not even slightly closer to WordPress. Let us compare WordPress and Wix along with some other Page builders on Google Trends and see how they have been trending on the internet in the years 2020-2021.
However Google Trends is not a precise tool but it is worth trying, let us check out:
From the above graph, you can see how Wix and Shopify are battling with each other neck to neck in terms of Google. But you can clearly see WordPress is way ahead of all these CMS
Apart from running aggressive advertising and marketing campaigns, Wix is trying to examine their market by adding two more products:
- Velo: It is an advanced platform where coders or developers can create web applications and deliver them directly to their clients.
- Editor X: A more customizable option for users to build websites that provide more flexibility and options than the current editor. It mainly focuses on professional web designers and Agencies who like to design their websites without any restrictions.
This is an interesting step by Wix that offers a solution to every type of person, from beginners to expert web designers.
Conclusion
While considering the e-commerce industry, Wix has to go on way long journey to catch up with some leading e-commerce platforms such as Shopify especially those who like to self-host their website and prefer to use WordPress.
Their introduction of two new products can also be a game-changer, the latest editor Editor X is specially introduced for professional designers and agencies to keep in mind. The introduction of Velo, a web application development platform can be the big tool that they can play bet on.
On the other hand, other hosted Website builders, for example, Shopify and Weebly are not even close to Wix in terms of popularity. However, Wix has to continuously take a close eye on their direct competitor Squarespace.
Let us see, how much iWix’s $100M annual advertising budget and the two latest products be impactful for their increasing Market share.
If you found that we have missed certain more points to mention in this post or would like to add more worthy points to it, please do let us know your valuable opinions in the comment section below:
Frequently Asked Questions
What is Wix market share?
Wix market share on the internet is about 1.8% whereas the Wix market share in the whole CMS is 2.8%, which you cannot neglect, since the internet has billions of websites. Reaching these figures is itself Wix has achieved to outrank some of other popular CMS/website builders such as Squarespace, Drupal, and Blogger.
What percentage of websites are Wix?
Wix market share is about 2.7% of all Content Management systems on the internet. And 1.8% of all the websites on the internet are built on Wix.
How many Wix users are there?
There are about 358,600 paid Wix websites available on the Internet.
Rahul Kumar is a web enthusiast, and content strategist specializing in WordPress & web hosting. With years of experience and a commitment to staying up-to-date with industry trends, he creates effective online strategies that drive traffic, boosts engagement, and increase conversions. Rahul’s attention to detail and ability to craft compelling content makes him a valuable asset to any brand looking to improve its online presence.
